Benefits of virtual career fairs
Virtual career days and online job fairs are an up-to-date method for employer branding and recruiting. This is because prospective employees do not only gather information online, they also communicate and interact online - especially in regards to job search.
One big difference to physical career fairs is the advantage of reaching also latent job seekers. These people are usually highly qualified experts still employed at another company but open for attractive job offers. They do not attend physical career fairs, but gather information through more anonymous ways - either via headhunters or online channels. Hence, this highly qualified target group is very attracted by online career days and virtual recruiting events. Also students and young professionals strongly use online channels to find a job. Furthermore, virtual events are a sustainable alternative to regular physical events: you can save up to thousands of tons of greenhouse gas emissions!
John Deere’s virtual career day has proven the effectiveness of this formula for success. Thanks to ubivent’s support, the participants could get a better look at the employer John Deere, the globally leading producer of agricultural machines. The online visitors had the chance to get to know the different areas of operations John Deere offers, such as Engineering, Marketing & Sales, and Finance. Furthermore, students who are not in search of a permanent job could take a closer look at offers in regards to internships. Presenting these various career opportunities was one of the main goals of this event. Project manager Patricia Zühlke comments on the event: “John Deere is certainly famous amongst engineers. But that we also offer interesting positions for financial managers or marketing experts is by far less known. That’s what we wanted to communicate all across Europe.”
Another great example of a very successful virtual career event is the BASF’s innovative approach to employer branding: with the help of ubivent a virtual career event was put together to present the company to interested people all over the world. Students, alumni and other job seekers from near and far made use of this unique chance to get information on the world’s most successful chemical company. "With our virtual career day we gave people from all over the world the possibility to inform themselves about the company and our business culture. This is supported by live interaction with our employees which works brilliantly on the ubivent platform. A convenient side effect is that we could save expenses", remarks Dr. Valentine Reimer, project manager at BASF.
Aside from online career events, which are conducted by individual companies, there is the possibility of conducting a virtual job fair with more than one exhibitor. Such career fairs are regularly held on the ubivent platform (take a look at these examples). Other successful online job fairs are the virtual IT Job Fair, which is regularly organized by JobLeads, or the Alumniportal Germany's virtual career and education fairs.
More information can be found here: virtual conferences and online fairs.
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